Kasika Digital - the International Ecommerce agency

KASIKA DIGITAL -International Ecommerce

helping companies successfully sell
online across borders

We are kasika digital, an agency for Ecommerce internationalisation.

Cracking the code for success in new markets.

From grand strategy to the smallest operational details, we help companies finding the right balance between localisation - adapting to the target market, and internationalisation - adapting the organisation to selling in several countries, we are the go-to-market partner for direct-to-consumer brands looking to scale to new markets.

KASIKA DIGITAL is a full-service agency covering the whole ecommerce value-chain for internationalisation, including:

Marketing

paid channels
social shopping
marketplaces
CRO

Legal

taxes
customs
GPSR
data privacy

Technology

platforms
MarTech
‍integrations
tracking

Operations

delivery
returns
payment
customer service

AD-HOC

consulting

Doing pre-studies before launching in new markets, or challenging the current setup in order to optimise profitability.

Our approach is based both on data analysis, and working with qualitative research.

Which target markets & segments are the most profitable? What does the competitive landscape look like, how is trust built, what kind of customer relationship should be developed?

INTERNATIONALISATION

as-a-service

Our full-service management can take care of everything for a new market. You set the goals, we deliver the results. Get instant access to all the expertise needed, only when you actually need it.

We do the setup, manage everything, and continually optimise the marketing and operations to deliver the set goals & targets.

Our services also include setting up the 1-level customer service for the initial phase.

Client cases include:

B2B in Germany

Launched a new business area on the B2B market for Xing - the "German Linkedin" with over 25 million members. Reached profitability after 4 months by optimising the mix of online and offline marketing campaigns.

Marketplaces in Europe

Optimised the digital marketing for Zigzag, a fashion company on several European markets with a localisation approach, and developed a model for how pricing & discounts should be leveraged to improve profitability.

Dating in Europe

Implemented the roll-out into 12 new countries for a niche dating app within the eDarling group, built partnerships with local influencers, ensured compliance with national regulations, and managed the hand-over of the built-up organisation.

Mobility in the Nordics

Scaled up a mobility startup within the French Mobivia Group on the Swedish market by adding several new digital channels and established a marketing mix model to ensure an efficient steering of the marketing budget with a profitable ROI.

best-practice Ecommerce

Data-driven Insights

Optimal Pricing

Localised Marketing

Qualitative Interviews

Branding Strategy

Operational Excellence

A localised web shop enables higher profit margins and stronger customer loyalty by direct customer engagement. Unlike marketplaces, it gives the control of the whole brand and shopping experience. For selling directly to customers in unknown markets, Kasika Digital is the partner for audience mapping, campaign creatives, brand insights, digital audience building, strategic collaborations, etc.

For expanding quickly into new markets however, established marketplaces offers Ecommerce companies a faster path to global growth on a bigger scale. Marketplaces provide built-in audiences, solutions for operations, and robust logistics networks, minimising the need for upfront investment. With millions of active shoppers already on these platforms, companies gain instant access without needing to build brand recognition from scratch on a new market.

Kasika Digital helps companies finding the optimal strategy, and can also implement and manage marketplace and DTC solutions.